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LFWM Jan 2020

Sustainability at London Fashion Week Mens Jan 2020 We attended London fashion week mens Jan 2020 to understand how sustainability is represented amongst the Menswear brands in London. See a list below with our highlights and favourite brands.  London Fashion Week Menswear took place 4-6th Jan in the Truman Brewery in Shoreditch. Our CEO and founder went there together with our photographer, Michelle Äärlaht, to see what is going on in the fashion world today and how the brands are adapting to the sustainability aspect. To our happy surprice, many of the brand did think about sustainability. We saw upcycling, recycling, reusing and also a lot of social responsibility. Below is our 2 favourite designers of LFWM 20, however the...

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Sustainable Gift Guide for Men - Christmas 2019

Sustainable Gift Guide for men - Christmas 2019Buying gifts for your man, dad, brother or friend is not easy! And adding the sustainable aspect, makes it about 1000 times harder, anyone with us? That's why we put together a little sustainable gift guide for men where you can find inspiration for your gifts this Christmas.  Organic Basics The perfect gift is the gift that is useful - and who doesn't need super soft, organic basics? They have a great starter package for the one that is starting out their organic journey where you get the T-shirt, Socks and Underwear. I know I would be over the roof for this gift!  Tencel shirt Komodo is a London based brand, one of...

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New Ethical handbag Designer - Jacqueline Suriano

New Ethical Handbag Designer - Jacqueline Suriano   We are so excited to let you know that we have a new designer on board here at the LAGOM concept, to join our mission to create a more lagom world!     Jacqueline Suriano went to Parson in New York to get her Fashion Design BFA, with a dream to start her own brand and become a fashion entrepreneur. Growing up, Jacqueline was raised in between Guatemala and El Salvador so it came natural for her to go back and start her brand, to help shine light on the immaculate talent and techniques they have.    To help her society even more, she is a part of the long-term fundraising goal...

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The New Sustainable London Based Designer - Aurelie Fontan

The New Sustainable London Based Designer - Aurelie Fontan We are so excited to let you know that we have a new designer on board here at the LAGOM concept, to join our mission to create a more lagom world! Aurelie Fontan began her journey as a fashion designer at Edinburgh College of Art and launched her first collection in 2018, with a strong focus on circular economy and bio-design. Her talent was scouted by Graduate fashion week, where she exhibited her work 2018. Due to her immaculate tailoring and values, she was nominated for 6 awards, amongst them being Womenswear, Sustainable & Ethical and Catwalk Textiles and it didn't stop there, she even managed to receive an award from Michael...

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